To demonstrate the advantages of the Nokia N82 R/GA London created a nice online campaign. The mobile, which Nokia describes as “multimedia computer” and which features photography navigation and internet connectivity, is featured on the website “The Urbanista Diaries“. Nokia set up a platform for people to upload pictures and videos, which then can be […]
Entries from March 2008
Nokia’s Urbanista Diaries
March 30th, 2008 · No Comments · Advertising, Life, Mobile, Visualization
Tags:geotagging·Mobile·N82·Nokia·R/GA
Article: Video revolution online
March 19th, 2008 · No Comments · Interfaces, Internet TV, Usability
Create or Die Magazine recently came out with a special issue called ‘Video revolution online’. In it you can find some articles about current developments in online video. I contributed an article about Mercedes-Benz.tv. Read more about how we planed and developed that plattform in this PDF (sorry - currently only available in German).
Tags:Article·Mercedes-Benz·Mercedes-Benz.tv
Blending the Physical and Digital Worlds
March 14th, 2008 · 1 Comment · Experience Design, Interfaces, Mobile
Just a few days ago I posted an article in this blog about Mobile Touchpoints. In it I stated that the online and offline world have mostly stayed separated up till now and that the iPhone is the first device that starts changing that. Today I just stumbled across an interesting article on ReadWriteWeb, in […]
Tags:applications·iPhone·mobile web·touchpoints
The Grown-Up Consumer
March 12th, 2008 · No Comments · Advertising, Branding
We’re experiencing an exciting time at the moment, at least in terms of media and advertising, where advertising models seem to be changing from day to day. And there’s a reason for that: The consumer has grown up.
In the past you had to follow the advertising, say on TV, whether you wanted or not. […]
Tags:AdPerk·Coke Zero Game·consumer·Grown-Up Consumer·QTrax
Mobile Touchpoints
March 8th, 2008 · 7 Comments · Experience Design, Interfaces, Life, Mobile, Usability
As the web is increasingly leaving home, it offers completely new chances to reach customers.
For a long time we have looked at the real world and the digital world as two completely different entities. That’s what we express when talking about phenomena as “second life” vs. “real life”. Up till now this might have been […]
Tags:4C·iPhone·mobile web·Starbucks
Feeds for everyone
March 5th, 2008 · 2 Comments · Information Architecture, Interfaces, Life, Usability
While many of you probably use them frequently, RSS-Feeds haven’t really yet hit the masses. That’s probably because people aren’t used to organizing they’re own content structure. They mainly want it delivered ready to consume. There are customizable start pages like Netvibes, Pageflakes, iGoogle, etc. and they’re very handy if you’ve got the time to […]