Georg Cockburn

While many of you probably use them frequently, RSS-Feeds haven’t really yet hit the masses. That’s probably because people aren’t used to organizing they’re own content structure. They mainly want it delivered ready to consume. There are customizable start pages like Netvibes, Pageflakes, iGoogle, etc. and they’re very handy if you’ve got the time to organise them. The more time you invest, the better they become. - But many people want instantly organized pages offering the best from many different sites. And that’s where Alltop comes in. This Single Page Aggregator offers all the feeds from the mayor sources regarding one topic right in one place. So you get all your mac news, all the latest gadget novelty or all your celebrity buzz right in one place. And that without configuring the site at all. For 95% of all demands that will be perfectly fine. That’s exactly what Jeff Lanctot calls “programmed discovery”. The site was launched in February 2008 by Guy Kawasaki, and together with sites like PopUrls this could be what finally brings feeds to every-one’s desktop.