Georg Cockburn

To demonstrate the advantages of the Nokia N82 R/GA London created a nice online campaign. The mobile, which Nokia describes as “multimedia computer” and which features photography navigation and internet connectivity, is featured on the website “The Urbanista Diaries“. Nokia set up a platform for people to upload pictures and videos, which then can be followed as trails on a map. To kick things off four bloggers travelled to 22 cities, equipped with the N82, and uploaded their photos to the website.

The nice idea to communicate the advantages of the product is enhanced by co-operations with journalists and writers from “Wallpaper”, “CNN”, “National Geographic” and “Lonley Planet”, who also contribute to the campaign.