Georg Cockburn

Building Brand Touchpoints.

Mercedes-Benz SL Webspecial

April 5th, 2008 · No Comments · Advertising, Information Architecture

Mercedes-Benz SL Webspecial

Writing from Florence, where I arrived today to attend the CHI, this is just a little update on my recent work. Yesterday we got the Webspecial for the new generation SL up and running. Based on a 3D model of the SL in the same setting as the TVC is produced in, the user can view several features of the vehicle by navigating around it. The highlights like the SL 350 Sports Engine or AIRSCARF are explained with animated graphics.

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