Entries from August 2008
Roland Berger Strategy Consultants have published a study on WebTV in August 2008 which gives a comprehensive overview of the current situation. Called “WebTV insights and perspectives - A web 2.0 phenomenon is coining new TV usage patterns” this paper figures out three key trends:
Professionalization – Contract structures between content owners and WebTV players are […]
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Tags:Convergence·Roland Berger·WebTV
Something I have never really understood was why Viacom never managed to make MTV a successful online music video channel. Overdrive was a try, but didn’t really become a great success. After all it’s about mixing music and advertising in the right way for a smart audience. But MTV never managed to get the mix […]
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Tags:IPTV·MTV·Music·Tape.tv