Georg Cockburn

Building Brand Touchpoints.

Entries from November 2008

TV and Movies from Sling.com

November 28th, 2008 · No Comments · Interfaces, WebTV

Here’s a new player in online TV! Sling Beta was just released. Offering a Flash interface this site of the company behind the slingbox, a living room gadget capable of streaming live TV from your home to any computer in the world.
Now the company takes it one step further and allows you to use those [...]

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Meet the Connected Consumer

November 23rd, 2008 · 1 Comment · Advertising, Consulting, Consumer Insights, Social Networks, WebTV, marketing

The second Razorfish Digital Consumer Behavior Study is all about “the Connected Consumer“. The authors themselves describe “the Ever-Ready, Everywhere Consumer” in this way:
Connected consumers have enthusiastically embraced social media (both technologies and networking sites), are actively building and refining their own trusted personal networks, and are rapidly embracing new communication offerings like Twitter.
In so [...]

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Volkswagen can handle it

November 21st, 2008 · No Comments · Advertising, Branding, Uncategorized

To communicate technical features of it’s vehicles Volkswagen launched the site “Volkswagen can handle it”. Illustrated by using video sequences one learns about Volkswagen’s clever innovations in a playfull way.  Again a good example of Volkswagen’s strategy to communicate it’s approach of simplicity.

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Mercedes-Benz.tv 2.0

November 15th, 2008 · No Comments · Interfaces, Usability, WebTV

Finally we got there: Mercedes-Benz.tv 2.0 is online. It’s been a lot of work the last few months and we relaunched the website yesterday. Thanks to a great team of art directors, developers, project managers, information archtitects and tv production companies this is an advanced site in terms of user experience. Different channels ranging from [...]

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