Dodge is just showing what online entertainment can look like: The Dodge Ram Challenge is an engaging online reality show that features four teams in a race through an obstacle course, of course in their Dodge Rams. This site by BBDO New York fulfils some of the critical criteria in today’s marketing: It perfectly combines [...]
Entries from December 2008
Branded Online Reality Shows
December 13th, 2008 · No Comments · Advertising, Branding, Reality TV, Social Networks, WebTV
Tags:Dodge·Gillette·Procter & Gamble·Reality Shows·WebTV
New Audi.de Website
December 4th, 2008 · No Comments · Branding, Experience Design, Information Architecture, Interfaces
Audi Germany just launched it’s new national website today. Offering a clean layout, an L-Navigation, which now many premium car manufacturers use and big media-screens, this appears to be the first national adoption of Audi’s new international on-line appearance. And there will probably be more to come - as it’s international site audi.com and audi.tv [...]
“The whole vehicle buying process will be done with a click of the mouse.”
December 2nd, 2008 · No Comments · Consulting, Consumer Insights, marketing
Capgemini’s latest edition of the Cars Online Study gives great insight into the vehicle buying process online. Not only does it show the changes in markets like the US and European Counties (Germany, France, UK), but it also offers great insight into emerging countries (Brazil, Russia and India, China). These countries have their special needs [...]