Nice article here on Brandchannel.com: Gavin Finn, president and CEO of Kaon Interactive, creators of 3D interactive sales and marketing solutions, has written the article A Dimensional View of Experiential Marketing in which he describes the importance of interactivity:
So just what is interactivity? Interactivity is a bi-directional process involving the actions of one participant, and the [...]
Tags:brand experience·Interaction
One of my biggest projects of 2008 just went online today in Germany: The new Mercedes-Benz Brand World. This mainly meant structuring the site’s huge amount of content in a more accessible way, developing modules for the brand’s different facets, highlighting some great content within flash modules and integrating the section within the new Mercedes-Benz [...]
Tags:Brand World·Mercedes-Benz·online·projects·Scholz & Volkmer
With nearly every WebTV station and also many newspapers broadcasting the Obama inauguration live today there is an important question being raised: How important is live content for WebTV? Once defining itself as being on-demand technology for films and shows to be viewed at any time and many TV channels, e.g. Arte plus7 in Germany [...]
Tags:Arte·BBC·community·iPlayer·Joost·live·Obama·on demand·plus 7·tv·Zattoo
Thinkbox, the television marketing body for the main UK commercial broadcasters, published this study about the synergy created by using TV and Online together. Using extensive data, it gives good insight how the advantages of both media can be utilized together, creating an even stronger impact on the user.
Evaluating some cross media campaigns form brands [...]
Tags:Axe·Cadbury·consumer·Honda·Lynx·online·thinkbox.tv·tv·WebTV
Combining fashion, lifestyle and music, TommyTV offers a wide variety of live video footage to a music audience. Being around now since April 2008, Tommy Hilfiger managed not only to introduce a nice video site, but also to keep it up and running by continuously adding great content.
What makes this site special for me is [...]