Here we’ve got a really interesting cooperation form Mercedes-Benz and Condé Nast: The GLK-Dahboard developed by Mercedes-Benz USA is a whole website within a display ad banner. You’ve got different lifestyle-related content here, which can be viewed directly within the banner and then links to Condé Nast Websites. Mercedes-Benz launched the campaign across 18 Condé [...]
Entries from February 2009
Next-Level Online Advertising from Mercedes-Benz USA
February 18th, 2009 · No Comments · Advertising, Branding, Life, marketing
Tags:Condé Nast·Dashboard·glk·Media·Mercedes-Benz·placement
BMW 5 Series Grand Turismo
February 16th, 2009 · No Comments · Experience Design, automotive, marketing
This new webspecial launched at BMW Germany recently shows an important shift in the marketing of vehicles today: As the budgets for many established car lines are reduced, the marketing of concept cars seems to grow. Consider this special from BMW: The new Concept Series 5 Gran Turismo is introduced online not only with a [...]
Tags:Audi·BMW·Concept Car·Gran Turismo·R8·Webspecial
Muxtape is about to return
February 2nd, 2009 · No Comments · Life, Music, Social Networks
Muxtape, the site that brought simplicity back to music mixes on the web, will be relaunching within the next few weeks. After the site’s founder didn’t manage to get major record labels work collaboratively and the site had to shut down on August 18th, 2008, the site has now been recreated as a platform for [...]
Tags:majors·mixes·Music industry·Muxtape