Here we’ve got a really interesting cooperation form Mercedes-Benz and Condé Nast: The GLK-Dahboard developed by Mercedes-Benz USA is a whole website within a display ad banner. You’ve got different lifestyle-related content here, which can be viewed directly within the banner and then links to Condé Nast Websites. Mercedes-Benz launched the campaign across 18 Condé Nast Digital sites, including magazine titles such as Details and Vogue and websites such as Style.com and Epicurious.com.
This media placement shows where intelligent online advertising can lead: Rich content formats within other websites that really offer the user a benefit. Adage says the “deal is said to be valued just under $1 million…” “…offers hope for publishers”.
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