Georg Cockburn

Audi just launched a new version of it’s WebTV: Audi.tv now features much better video quality, social functions and - it was about time - a flash interface. No more problems trying to view Audi.tv on a Mac as it used to be with it’s old WindowsMediaPlayer-Plugin. The content is structured into several channels, one of which is fixed time broadcasting call “On Air” and others like “On the Road” and “Life and Style” feature VoD. Seems to have some similarities to Mercedes-Benz.tv in the way the channels are structured.

The relaunch of Audi.tv shows that corporate publishing and producing is growing adn growing. Seeing the same happen with many of it’s competitors this raises the question: Are companies the next content producers? It looks as if “earned media” is going to become really important compared to “bought media”. More on that in one of my next posts.