Georg Cockburn

In this ambitious webspecial Volkswagen Germany is taking a go at predicting the automotive future. In it’s scenario the company shows a day in the year 2028 and the way people could use mobility vehicles in the future. Not only a big vision, which shows how things could be in twenty years, but also a […]

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Guy Kawasaki has written a post called The Inside Word on Word-of-Mouth Marketing over at the
Marketing & Strategy Innovation Blog. It features an interview with Dave Balter, who founded BzzAgent in 2002. Good insights about the grown up consumer, so give it a read.
Balter’s latest Book called The Word of Mouth Manual, Volume II  is […]

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Writing from Florence, where I arrived today to attend the CHI, this is just a little update on my recent work. Yesterday we got the Webspecial for the new generation SL up and running. Based on a 3D model of the SL in the same setting as the TVC is produced in, the user can […]

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In their forthcoming book “Groundswell. Winning in a world transformed by social technologies.” Charlene Li and Josh Bernhoff, two of Forrester Research’s top analysts show how to use the new ways customers are connecting with each other for marketing purposes. They write about a social phenomenon - the groundswell - which transforms the way […]

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To demonstrate the advantages of the Nokia N82 R/GA London created a nice online campaign. The mobile, which Nokia describes as “multimedia computer” and which features photography navigation and internet connectivity, is featured on the website “The Urbanista Diaries“. Nokia set up a platform for people to upload pictures and videos, which then can be […]

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We’re experiencing an exciting time at the moment, at least in terms of media and advertising, where advertising models seem to be changing from day to day. And there’s a reason for that: The consumer has grown up.
In the past you had to follow the advertising, say on TV, whether you wanted or not. […]

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