Georg Cockburn

After  HULU’s good start there seem to be an even brighter future waiting for the OnlineTV platform: CEO Jason Kilar describes in this 3  Minute AdAge-Interview the strategy that HULU is currently persuing and reveals that Hulu does not have an does not want a marketing department.
The WebTV plattform HULU is backed by some mayor [...]

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Audi just launched a new version of it’s WebTV: Audi.tv now features much better video quality, social functions and - it was about time - a flash interface. No more problems trying to view Audi.tv on a Mac as it used to be with it’s old WindowsMediaPlayer-Plugin. The content is structured into several channels, one [...]

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Here we’ve got a really interesting cooperation form Mercedes-Benz and Condé Nast: The GLK-Dahboard developed by Mercedes-Benz USA is a whole website within a display ad banner. You’ve got different lifestyle-related content here, which  can be viewed directly within the banner and then links to Condé Nast Websites. Mercedes-Benz launched the campaign across 18 Condé [...]

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Nice article here on Brandchannel.com: Gavin Finn, president and CEO of Kaon Interactive, creators of 3D interactive sales and marketing solutions, has written the article A Dimensional View of Experiential Marketing in which he describes the importance of interactivity:

So just what is interactivity? Interactivity is a bi-directional process involving the actions of one participant, and the [...]

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Thinkbox, the television marketing body for the main UK commercial broadcasters, published this study about the synergy created by using TV and Online together. Using extensive data, it gives good insight how the advantages of both media can be utilized together, creating an even stronger impact on the user.
Evaluating some cross media campaigns form brands [...]

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Combining fashion, lifestyle and music, TommyTV offers a wide variety of  live video footage to a music audience. Being around now since April 2008, Tommy Hilfiger managed not only to introduce a nice video site, but also to keep it up and running by continuously adding great content.
What makes this site special for me is [...]

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Dodge is just showing what online entertainment can look like: The Dodge Ram Challenge is an engaging online reality show that features four teams in a race through an obstacle course, of course in their Dodge Rams. This site by BBDO New York fulfils some of the critical criteria in today’s marketing: It perfectly combines [...]

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The second Razorfish Digital Consumer Behavior Study is all about “the Connected Consumer“. The authors themselves describe “the Ever-Ready, Everywhere Consumer” in this way:
Connected consumers have enthusiastically embraced social media (both technologies and networking sites), are actively building and refining their own trusted personal networks, and are rapidly embracing new communication offerings like Twitter.
In so [...]

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To communicate technical features of it’s vehicles Volkswagen launched the site “Volkswagen can handle it”. Illustrated by using video sequences one learns about Volkswagen’s clever innovations in a playfull way.  Again a good example of Volkswagen’s strategy to communicate it’s approach of simplicity.

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Something I have never really understood was why Viacom never managed to make MTV a successful online music video channel. Overdrive was a try, but didn’t really become a great success. After all it’s about mixing music and advertising in the right way for a smart audience. But MTV never managed to get the mix [...]

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