Audi just launched a new version of it’s WebTV: Audi.tv now features much better video quality, social functions and - it was about time - a flash interface. No more problems trying to view Audi.tv on a Mac as it used to be with it’s old WindowsMediaPlayer-Plugin. The content is structured into several channels, one [...]
Entries Tagged as 'automotive'
New Audi TV launched
April 8th, 2009 · No Comments · Advertising, Interfaces, VoD, WebTV, automotive, marketing, tv
Tags:Audi.tv·bmw.tv·Mercedes-Benz.tv·Online TV
BMW 5 Series Grand Turismo
February 16th, 2009 · No Comments · Experience Design, automotive, marketing
This new webspecial launched at BMW Germany recently shows an important shift in the marketing of vehicles today: As the budgets for many established car lines are reduced, the marketing of concept cars seems to grow. Consider this special from BMW: The new Concept Series 5 Gran Turismo is introduced online not only with a [...]
Tags:Audi·BMW·Concept Car·Gran Turismo·R8·Webspecial
New Mercedes-Benz Brand World in Germany
January 21st, 2009 · No Comments · Information Architecture, Usability, automotive
One of my biggest projects of 2008 just went online today in Germany: The new Mercedes-Benz Brand World. This mainly meant structuring the site’s huge amount of content in a more accessible way, developing modules for the brand’s different facets, highlighting some great content within flash modules and integrating the section within the new Mercedes-Benz [...]
Tags:Brand World·Mercedes-Benz·online·projects·Scholz & Volkmer