In this ambitious webspecial Volkswagen Germany is taking a go at predicting the automotive future. In it’s scenario the company shows a day in the year 2028 and the way people could use mobility vehicles in the future. Not only a big vision, which shows how things could be in twenty years, but also a […]
Entries Tagged as 'Branding'
Volkswagen 2028
July 3rd, 2008 · No Comments · Advertising, Branding
Tags:Sustainability·Volkswagen·VW·Webspecial
The Grown-Up Consumer
March 12th, 2008 · No Comments · Advertising, Branding
We’re experiencing an exciting time at the moment, at least in terms of media and advertising, where advertising models seem to be changing from day to day. And there’s a reason for that: The consumer has grown up.
In the past you had to follow the advertising, say on TV, whether you wanted or not. […]
Tags:AdPerk·Coke Zero Game·consumer·Grown-Up Consumer·QTrax
Mixed Tape Music Magazine is online
February 29th, 2008 · No Comments · Branding, Information Architecture, Interfaces, Internet TV
It’s been a lot of work, but finally we got there: Yesterday we got the new Mixed Tape Music Magazine on Mercedes-Benz.tv up and running! We at Scholz & Volkmer developed the IA and the implementation into Mercedes-Benz.tv, while Neuland + Herzer is in charge of the content. Enjoy!
Tags:Mercedes-Benz·Mercedes-Benz.tv·Mixed Tape
Here we go
February 9th, 2008 · No Comments · Branding, Interfaces, Life
Hello everyone out there! I’m very proud to announce my first post in this new blog. I’m an information architect working for an interactive agency in Germany. I’m especially into interactive brand interfaces and interested in how to deliver unique brand experiences. And this is exactly what this blog is going to be about. I […]
Tags:about·Branding·Interfaces·Life·start