Georg Cockburn

Here we’ve got a really interesting cooperation form Mercedes-Benz and Condé Nast: The GLK-Dahboard developed by Mercedes-Benz USA is a whole website within a display ad banner. You’ve got different lifestyle-related content here, which  can be viewed directly within the banner and then links to Condé Nast Websites. Mercedes-Benz launched the campaign across 18 Condé [...]

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Nice article here on Brandchannel.com: Gavin Finn, president and CEO of Kaon Interactive, creators of 3D interactive sales and marketing solutions, has written the article A Dimensional View of Experiential Marketing in which he describes the importance of interactivity:

So just what is interactivity? Interactivity is a bi-directional process involving the actions of one participant, and the [...]

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Combining fashion, lifestyle and music, TommyTV offers a wide variety of  live video footage to a music audience. Being around now since April 2008, Tommy Hilfiger managed not only to introduce a nice video site, but also to keep it up and running by continuously adding great content.
What makes this site special for me is [...]

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Dodge is just showing what online entertainment can look like: The Dodge Ram Challenge is an engaging online reality show that features four teams in a race through an obstacle course, of course in their Dodge Rams. This site by BBDO New York fulfils some of the critical criteria in today’s marketing: It perfectly combines [...]

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Audi Germany just launched it’s new national website today. Offering a clean layout, an L-Navigation, which now many premium car manufacturers use and big media-screens, this appears to be the first national adoption of Audi’s new international on-line appearance. And there will probably be more to come - as it’s international site audi.com and audi.tv [...]

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To communicate technical features of it’s vehicles Volkswagen launched the site “Volkswagen can handle it”. Illustrated by using video sequences one learns about Volkswagen’s clever innovations in a playfull way.  Again a good example of Volkswagen’s strategy to communicate it’s approach of simplicity.

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In this ambitious webspecial Volkswagen Germany is taking a go at predicting the automotive future. In it’s scenario the company shows a day in the year 2028 and the way people could use mobility vehicles in the future. Not only a big vision, which shows how things could be in twenty years, but also a [...]

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We’re experiencing an exciting time at the moment, at least in terms of media and advertising, where advertising models seem to be changing from day to day. And there’s a reason for that: The consumer has grown up.
In the past you had to follow the advertising, say on TV, whether you wanted or not. [...]

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It’s been a lot of work, but finally we got there: Yesterday we got the new Mixed Tape Music Magazine on Mercedes-Benz.tv up and running! We at Scholz & Volkmer developed the IA and the implementation into Mercedes-Benz.tv, while Neuland + Herzer is in charge of the content. Enjoy!

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Hello everyone out there! I’m very proud to announce my first post in this new blog. I’m an information architect working for an interactive agency in Germany. I’m especially into interactive brand interfaces and interested in how to deliver unique brand experiences. And this is exactly what this blog is going to be about. I [...]

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