Georg Cockburn

Capgemini’s latest edition of the Cars Online Study gives great insight into the vehicle buying process online. Not only does it show the changes in markets like the US and European Counties (Germany, France, UK), but it also offers great insight into emerging countries (Brazil, Russia and India, China). These countries have their special needs [...]

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The second Razorfish Digital Consumer Behavior Study is all about “the Connected Consumer“. The authors themselves describe “the Ever-Ready, Everywhere Consumer” in this way:
Connected consumers have enthusiastically embraced social media (both technologies and networking sites), are actively building and refining their own trusted personal networks, and are rapidly embracing new communication offerings like Twitter.
In so [...]

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Roland Berger Strategy Consultants have published a study on WebTV in August 2008 which gives a comprehensive overview of the current situation. Called “WebTV insights and perspectives - A web 2.0 phenomenon is coining new TV usage patterns” this paper figures out three key trends:

Professionalization – Contract structures between content owners and WebTV players are [...]

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In their forthcoming book “Groundswell. Winning in a world transformed by social technologies.” Charlene Li and Josh Bernhoff, two of Forrester Research’s top analysts show how to use the new ways customers are connecting with each other for marketing purposes. They write about a social phenomenon - the groundswell - which transforms the way [...]

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