Georg Cockburn

Guy Kawasaki has written a post called The Inside Word on Word-of-Mouth Marketing over at the
Marketing & Strategy Innovation Blog. It features an interview with Dave Balter, who founded BzzAgent in 2002. Good insights about the grown up consumer, so give it a read.
Balter’s latest Book called The Word of Mouth Manual, Volume II  is […]

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For a long time we had to handle interfaces that didn’t seem to be made for humans. Keyboards and other awkward input devices aren’t made for spontaneously interaction. Seemingly engineers had forgotten that we are, after all, living beings who want to touch and move things in a natural way.
Now slowly companies […]

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In their forthcoming book “Groundswell. Winning in a world transformed by social technologies.” Charlene Li and Josh Bernhoff, two of Forrester Research’s top analysts show how to use the new ways customers are connecting with each other for marketing purposes. They write about a social phenomenon - the groundswell - which transforms the way […]

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