Georg Cockburn

After  HULU’s good start there seem to be an even brighter future waiting for the OnlineTV platform: CEO Jason Kilar describes in this 3  Minute AdAge-Interview the strategy that HULU is currently persuing and reveals that Hulu does not have an does not want a marketing department.
The WebTV plattform HULU is backed by some mayor [...]

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Thinkbox, the television marketing body for the main UK commercial broadcasters, published this study about the synergy created by using TV and Online together. Using extensive data, it gives good insight how the advantages of both media can be utilized together, creating an even stronger impact on the user.
Evaluating some cross media campaigns form brands [...]

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Capgemini’s latest edition of the Cars Online Study gives great insight into the vehicle buying process online. Not only does it show the changes in markets like the US and European Counties (Germany, France, UK), but it also offers great insight into emerging countries (Brazil, Russia and India, China). These countries have their special needs [...]

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The second Razorfish Digital Consumer Behavior Study is all about “the Connected Consumer“. The authors themselves describe “the Ever-Ready, Everywhere Consumer” in this way:
Connected consumers have enthusiastically embraced social media (both technologies and networking sites), are actively building and refining their own trusted personal networks, and are rapidly embracing new communication offerings like Twitter.
In so [...]

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Roland Berger Strategy Consultants have published a study on WebTV in August 2008 which gives a comprehensive overview of the current situation. Called “WebTV insights and perspectives - A web 2.0 phenomenon is coining new TV usage patterns” this paper figures out three key trends:

Professionalization – Contract structures between content owners and WebTV players are [...]

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Guy Kawasaki has written a post called The Inside Word on Word-of-Mouth Marketing over at the
Marketing & Strategy Innovation Blog. It features an interview with Dave Balter, who founded BzzAgent in 2002. Good insights about the grown up consumer, so give it a read.
Balter’s latest Book called The Word of Mouth Manual, Volume II  is [...]

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For a long time we had to handle interfaces that didn’t seem to be made for humans. Keyboards and other awkward input devices aren’t made for spontaneously interaction. Seemingly engineers had forgotten that we are, after all, living beings who want to touch and move things in a natural way.
Now slowly companies [...]

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In their forthcoming book “Groundswell. Winning in a world transformed by social technologies.” Charlene Li and Josh Bernhoff, two of Forrester Research’s top analysts show how to use the new ways customers are connecting with each other for marketing purposes. They write about a social phenomenon - the groundswell - which transforms the way [...]

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