Georg Cockburn

This new webspecial launched at BMW Germany recently shows an important shift in the marketing of vehicles today: As the budgets for many established car lines are reduced, the marketing of concept cars seems to grow. Consider this special from BMW: The new Concept Series 5 Gran Turismo is introduced online not only with a [...]

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Nice article here on Brandchannel.com: Gavin Finn, president and CEO of Kaon Interactive, creators of 3D interactive sales and marketing solutions, has written the article A Dimensional View of Experiential Marketing in which he describes the importance of interactivity:

So just what is interactivity? Interactivity is a bi-directional process involving the actions of one participant, and the [...]

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Audi Germany just launched it’s new national website today. Offering a clean layout, an L-Navigation, which now many premium car manufacturers use and big media-screens, this appears to be the first national adoption of Audi’s new international on-line appearance. And there will probably be more to come - as it’s international site audi.com and audi.tv [...]

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Scholz & Volkmer developed an  interactive installation for the ‘Atlantis Nature Film Festival’ in Wiesbaden, Germany. Located in a store front in the city the viewer can get a glimpse of the films which he can view during the festival. Another great example of gestural interaction: this demo on YouTube shows how the viewers can [...]

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This makes you want more: Mozilla Lab’s Aurora is a study for the future of web usage with a strong focus on collaboration and interaction with other users. In this series of videos from Adaptive Path’s Lead Designer Jesse James Garrett you get a glimps of what intuitive browsing could be like in the future. [...]

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For a long time we had to handle interfaces that didn’t seem to be made for humans. Keyboards and other awkward input devices aren’t made for spontaneously interaction. Seemingly engineers had forgotten that we are, after all, living beings who want to touch and move things in a natural way.
Now slowly companies [...]

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On Saturday Scholz & Volkmer held the see conference for the third consecutive year in Wiesbaden, Germany. As last year, this small, well organized conference took place in the Caligari Film Theatre, a nice place to spend on a rainy Saturday.
Among some nice speeches, there is especially one, that I want to point [...]

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It took some time, but the videos from the “Innovation Forum Interaction Design“, which took place in Potsdam, Germany last year, online now. IA and usability gurus like Bill Moggridge from IDEO and Bruce Sterling give interesting insights into their work and thoughts on interaction design.
The aim of the two day conference “Innovation Forum Interaction [...]

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I’ve really noticed the relevance of mobile social networks in the speeches at this year’s CHI in Florence, Italy.
I’ve always been on an upbeat note about mobile social networks, but here more than before, there have been some great papers on this topic, which all really show where all this can be heading. [...]

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The CHI - Computer Human Interaction - Conference 2008 will be taking place in Florence, Italy from Saturday, 5th to Thursday, 10th of April.
During CHI 2008 Luca Chittaro will keep an updated blog in English and Italian where he will write about “news, interviews with internationally-known researchers, and the latest trends and discoveries in human-computer [...]

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