Georg Cockburn

After  HULU’s good start there seem to be an even brighter future waiting for the OnlineTV platform: CEO Jason Kilar describes in this 3  Minute AdAge-Interview the strategy that HULU is currently persuing and reveals that Hulu does not have an does not want a marketing department.
The WebTV plattform HULU is backed by some mayor [...]

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“You don’t have to mess with a web page to watch TV anymore.” At least that’s what Boxee TV promises in their short introduction film to Boxee-tv on Vimeo. A few have tried connecting the TV to the several sources on the web  before, see Apple TV or Samsung’s TVs with theirs built-in YouTube-browser.
Boxee manages [...]

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Here we’ve got a really interesting cooperation form Mercedes-Benz and Condé Nast: The GLK-Dahboard developed by Mercedes-Benz USA is a whole website within a display ad banner. You’ve got different lifestyle-related content here, which  can be viewed directly within the banner and then links to Condé Nast Websites. Mercedes-Benz launched the campaign across 18 Condé [...]

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Muxtape, the site that brought simplicity back to music mixes on the web, will be relaunching within the next few weeks. After the site’s founder didn’t manage to get major record labels work collaboratively and the site had to shut down on August 18th, 2008, the site has now been recreated as a platform for [...]

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With nearly every WebTV station and also many newspapers broadcasting the Obama inauguration live today there is an important question being raised: How important is live content for WebTV? Once defining itself as being on-demand technology for films and shows to be viewed at any time and many TV channels, e.g. Arte plus7 in Germany [...]

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Combining fashion, lifestyle and music, TommyTV offers a wide variety of  live video footage to a music audience. Being around now since April 2008, Tommy Hilfiger managed not only to introduce a nice video site, but also to keep it up and running by continuously adding great content.
What makes this site special for me is [...]

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Scholz & Volkmer developed an  interactive installation for the ‘Atlantis Nature Film Festival’ in Wiesbaden, Germany. Located in a store front in the city the viewer can get a glimpse of the films which he can view during the festival. Another great example of gestural interaction: this demo on YouTube shows how the viewers can [...]

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Guy Kawasaki has written a post called The Inside Word on Word-of-Mouth Marketing over at the
Marketing & Strategy Innovation Blog. It features an interview with Dave Balter, who founded BzzAgent in 2002. Good insights about the grown up consumer, so give it a read.
Balter’s latest Book called The Word of Mouth Manual, Volume II  is [...]

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For a long time we had to handle interfaces that didn’t seem to be made for humans. Keyboards and other awkward input devices aren’t made for spontaneously interaction. Seemingly engineers had forgotten that we are, after all, living beings who want to touch and move things in a natural way.
Now slowly companies [...]

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On Saturday Scholz & Volkmer held the see conference for the third consecutive year in Wiesbaden, Germany. As last year, this small, well organized conference took place in the Caligari Film Theatre, a nice place to spend on a rainy Saturday.
Among some nice speeches, there is especially one, that I want to point [...]

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