Georg Cockburn

Audi just launched a new version of it’s WebTV: Audi.tv now features much better video quality, social functions and - it was about time - a flash interface. No more problems trying to view Audi.tv on a Mac as it used to be with it’s old WindowsMediaPlayer-Plugin. The content is structured into several channels, one [...]

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Here we’ve got a really interesting cooperation form Mercedes-Benz and Condé Nast: The GLK-Dahboard developed by Mercedes-Benz USA is a whole website within a display ad banner. You’ve got different lifestyle-related content here, which  can be viewed directly within the banner and then links to Condé Nast Websites. Mercedes-Benz launched the campaign across 18 Condé [...]

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This new webspecial launched at BMW Germany recently shows an important shift in the marketing of vehicles today: As the budgets for many established car lines are reduced, the marketing of concept cars seems to grow. Consider this special from BMW: The new Concept Series 5 Gran Turismo is introduced online not only with a [...]

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Nice article here on Brandchannel.com: Gavin Finn, president and CEO of Kaon Interactive, creators of 3D interactive sales and marketing solutions, has written the article A Dimensional View of Experiential Marketing in which he describes the importance of interactivity:

So just what is interactivity? Interactivity is a bi-directional process involving the actions of one participant, and the [...]

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Thinkbox, the television marketing body for the main UK commercial broadcasters, published this study about the synergy created by using TV and Online together. Using extensive data, it gives good insight how the advantages of both media can be utilized together, creating an even stronger impact on the user.
Evaluating some cross media campaigns form brands [...]

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Capgemini’s latest edition of the Cars Online Study gives great insight into the vehicle buying process online. Not only does it show the changes in markets like the US and European Counties (Germany, France, UK), but it also offers great insight into emerging countries (Brazil, Russia and India, China). These countries have their special needs [...]

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The second Razorfish Digital Consumer Behavior Study is all about “the Connected Consumer“. The authors themselves describe “the Ever-Ready, Everywhere Consumer” in this way:
Connected consumers have enthusiastically embraced social media (both technologies and networking sites), are actively building and refining their own trusted personal networks, and are rapidly embracing new communication offerings like Twitter.
In so [...]

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