Georg Cockburn

After  HULU’s good start there seem to be an even brighter future waiting for the OnlineTV platform: CEO Jason Kilar describes in this 3  Minute AdAge-Interview the strategy that HULU is currently persuing and reveals that Hulu does not have an does not want a marketing department.
The WebTV plattform HULU is backed by some mayor [...]

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“You don’t have to mess with a web page to watch TV anymore.” At least that’s what Boxee TV promises in their short introduction film to Boxee-tv on Vimeo. A few have tried connecting the TV to the several sources on the web  before, see Apple TV or Samsung’s TVs with theirs built-in YouTube-browser.
Boxee manages [...]

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Audi just launched a new version of it’s WebTV: Audi.tv now features much better video quality, social functions and - it was about time - a flash interface. No more problems trying to view Audi.tv on a Mac as it used to be with it’s old WindowsMediaPlayer-Plugin. The content is structured into several channels, one [...]

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It’s getting hot this summer. Not just outside, where we’re just beginning to get some good weather here in Germany, but also with oOnline TV. With so many platforms evolving at the moment it’s about time to get an overview. That’s what I’m going to do in this series.
Kicking it of today with Intruders.tv: Headquartered [...]

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With nearly every WebTV station and also many newspapers broadcasting the Obama inauguration live today there is an important question being raised: How important is live content for WebTV? Once defining itself as being on-demand technology for films and shows to be viewed at any time and many TV channels, e.g. Arte plus7 in Germany [...]

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Thinkbox, the television marketing body for the main UK commercial broadcasters, published this study about the synergy created by using TV and Online together. Using extensive data, it gives good insight how the advantages of both media can be utilized together, creating an even stronger impact on the user.
Evaluating some cross media campaigns form brands [...]

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Combining fashion, lifestyle and music, TommyTV offers a wide variety of  live video footage to a music audience. Being around now since April 2008, Tommy Hilfiger managed not only to introduce a nice video site, but also to keep it up and running by continuously adding great content.
What makes this site special for me is [...]

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Dodge is just showing what online entertainment can look like: The Dodge Ram Challenge is an engaging online reality show that features four teams in a race through an obstacle course, of course in their Dodge Rams. This site by BBDO New York fulfils some of the critical criteria in today’s marketing: It perfectly combines [...]

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Here’s a new player in online TV! Sling Beta was just released. Offering a Flash interface this site of the company behind the slingbox, a living room gadget capable of streaming live TV from your home to any computer in the world.
Now the company takes it one step further and allows you to use those [...]

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The second Razorfish Digital Consumer Behavior Study is all about “the Connected Consumer“. The authors themselves describe “the Ever-Ready, Everywhere Consumer” in this way:
Connected consumers have enthusiastically embraced social media (both technologies and networking sites), are actively building and refining their own trusted personal networks, and are rapidly embracing new communication offerings like Twitter.
In so [...]

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