Finally we got there: Mercedes-Benz.tv 2.0 is online. It’s been a lot of work the last few months and we relaunched the website yesterday. Thanks to a great team of art directors, developers, project managers, information archtitects and tv production companies this is an advanced site in terms of user experience. Different channels ranging from […]
Entries Tagged as 'WebTV'
Mercedes-Benz.tv 2.0
November 15th, 2008 · No Comments · Interfaces, Usability, WebTV
Tags:Mercedes-Benz·Mercedes-Benz.tv·Online TV·Project
Joost Web Client
September 24th, 2008 · 1 Comment · WebTV
Joost announced that it was going to launch a web client in October. An important move for the video streaming service that was once anticipated to shape WebTV. When it launched in 2006 Joost was only available as an application which has to be installed. But users, who are used to view videos directly within […]
Tags:Browser·Hulu·Joost·TV Shows
Roland Berger WebTV Study
August 31st, 2008 · No Comments · Consulting, Consumer Insights, WebTV
Roland Berger Strategy Consultants have published a study on WebTV in August 2008 which gives a comprehensive overview of the current situation. Called “WebTV insights and perspectives - A web 2.0 phenomenon is coining new TV usage patterns” this paper figures out three key trends:
Professionalization – Contract structures between content owners and WebTV players are […]
Tags:Convergence·Roland Berger·WebTV
The next Music Television
August 29th, 2008 · 1 Comment · Advertising, WebTV
Something I have never really understood was why Viacom never managed to make MTV a successful online music video channel. Overdrive was a try, but didn’t really become a great success. After all it’s about mixing music and advertising in the right way for a smart audience. But MTV never managed to get the mix […]
Article: Video revolution online
March 19th, 2008 · No Comments · Interfaces, Usability, WebTV
Create or Die Magazine recently came out with a special issue called ‘Video revolution online’. In it you can find some articles about current developments in online video. I contributed an article about Mercedes-Benz.tv. Read more about how we planed and developed that plattform in this PDF (sorry - currently only available in German).
Tags:Article·Mercedes-Benz·Mercedes-Benz.tv
Mixed Tape Music Magazine is online
February 29th, 2008 · No Comments · Branding, Information Architecture, Interfaces, WebTV
It’s been a lot of work, but finally we got there: Yesterday we got the new Mixed Tape Music Magazine on Mercedes-Benz.tv up and running! We at Scholz & Volkmer developed the IA and the implementation into Mercedes-Benz.tv, while Neuland + Herzer is in charge of the content. Enjoy!