For a long time we had to handle interfaces that didn’t seem to be made for humans. Keyboards and other awkward input devices aren’t made for spontaneously interaction. Seemingly engineers had forgotten that we are, after all, living beings who want to touch and move things in a natural way.
Now slowly companies […]
The Power of the Touch
April 25th, 2008 · 1 Comment · Consumer Insights, Experience Design, Human-Computer Interaction, Interfaces, Life, Usability
Tags:AT&T·consumer·Interaction·iPhone·Microsoft·Orange·Shopping·Surface·touchpoints·WII
The Grown-Up Consumer
March 12th, 2008 · No Comments · Advertising, Branding
We’re experiencing an exciting time at the moment, at least in terms of media and advertising, where advertising models seem to be changing from day to day. And there’s a reason for that: The consumer has grown up.
In the past you had to follow the advertising, say on TV, whether you wanted or not. […]