Georg Cockburn

Building Brand Touchpoints.

Mercedes-Benz SL Webspecial

April 5th, 2008 · No Comments · Advertising, Information Architecture

Writing from Florence, where I arrived today to attend the CHI, this is just a little update on my recent work. Yesterday we got the Webspecial for the new generation SL up and running. Based on a 3D model of the SL in the same setting as the TVC is produced in, the user can […]

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Article: Video revolution online

March 19th, 2008 · No Comments · Interfaces, Usability, WebTV

Create or Die Magazine recently came out with a special issue called ‘Video revolution online’. In it you can find some articles about current developments in online video. I contributed an article about Mercedes-Benz.tv. Read more about how we planed and developed that plattform in this PDF (sorry - currently only available in German).

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Mixed Tape Music Magazine is online

February 29th, 2008 · No Comments · Branding, Information Architecture, Interfaces, WebTV

It’s been a lot of work, but finally we got there: Yesterday we got the new Mixed Tape Music Magazine on Mercedes-Benz.tv up and running! We at Scholz & Volkmer developed the IA and the implementation into Mercedes-Benz.tv, while Neuland + Herzer is in charge of the content. Enjoy!

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