Georg Cockburn

Building Brand Touchpoints.

Blending the Physical and Digital Worlds

March 14th, 2008 · 1 Comment · Experience Design, Interfaces, Mobile

Just a few days ago I posted an article in this blog about Mobile Touchpoints. In it I stated that the online and offline world have mostly stayed separated up till now and that the iPhone is the first device that starts changing that. Today I just stumbled across an interesting article on ReadWriteWeb, in […]

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Mobile Touchpoints

March 8th, 2008 · 7 Comments · Experience Design, Interfaces, Life, Mobile, Usability

As the web is increasingly leaving home, it offers completely new chances to reach customers.
For a long time we have looked at the real world and the digital world as two completely different entities. That’s what we express when talking about phenomena as “second life” vs. “real life”. Up till now this might have been […]

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