Georg Cockburn

Building Brand Touchpoints.

WebTV Series #1: Intruders.tv

April 7th, 2009 · No Comments · WebTV, tv

It’s getting hot this summer. Not just outside, where we’re just beginning to get some good weather here in Germany, but also with oOnline TV. With so many platforms evolving at the moment it’s about time to get an overview. That’s what I’m going to do in this series.
Kicking it of today with Intruders.tv: Headquartered [...]

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TommyTV: Combining Events and Music TV

January 7th, 2009 · No Comments · Advertising, Branding, Life, Music, WebTV

Combining fashion, lifestyle and music, TommyTV offers a wide variety of  live video footage to a music audience. Being around now since April 2008, Tommy Hilfiger managed not only to introduce a nice video site, but also to keep it up and running by continuously adding great content.
What makes this site special for me is [...]

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The next Music Television

August 29th, 2008 · 2 Comments · Advertising, WebTV

Something I have never really understood was why Viacom never managed to make MTV a successful online music video channel. Overdrive was a try, but didn’t really become a great success. After all it’s about mixing music and advertising in the right way for a smart audience. But MTV never managed to get the mix [...]

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