Capgemini’s latest edition of the Cars Online Study gives great insight into the vehicle buying process online. Not only does it show the changes in markets like the US and European Counties (Germany, France, UK), but it also offers great insight into emerging countries (Brazil, Russia and India, China). These countries have their special needs [...]
“The whole vehicle buying process will be done with a click of the mouse.”
December 2nd, 2008 · No Comments · Consulting, Consumer Insights, marketing
Tags:automotive·Capgemini·consumers·online·Study
Meet the Connected Consumer
November 23rd, 2008 · 1 Comment · Advertising, Consulting, Consumer Insights, Social Networks, WebTV, marketing
The second Razorfish Digital Consumer Behavior Study is all about “the Connected Consumer“. The authors themselves describe “the Ever-Ready, Everywhere Consumer” in this way:
Connected consumers have enthusiastically embraced social media (both technologies and networking sites), are actively building and refining their own trusted personal networks, and are rapidly embracing new communication offerings like Twitter.
In so [...]
Tags:consumer·razorfish·social·Study
The future of the browser
September 4th, 2008 · No Comments · Experience Design, Human-Computer Interaction, Interfaces, Tools, Usability
This makes you want more: Mozilla Lab’s Aurora is a study for the future of web usage with a strong focus on collaboration and interaction with other users. In this series of videos from Adaptive Path’s Lead Designer Jesse James Garrett you get a glimps of what intuitive browsing could be like in the future. [...]