Georg Cockburn

Building Brand Touchpoints.

WebTV Series #1: Intruders.tv

April 7th, 2009 · No Comments · WebTV, tv

It’s getting hot this summer. Not just outside, where we’re just beginning to get some good weather here in Germany, but also with oOnline TV. With so many platforms evolving at the moment it’s about time to get an overview. That’s what I’m going to do in this series.
Kicking it of today with Intruders.tv: Headquartered [...]

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How live is WebTV?

January 20th, 2009 · No Comments · Life, Reality TV, WebTV, tv

With nearly every WebTV station and also many newspapers broadcasting the Obama inauguration live today there is an important question being raised: How important is live content for WebTV? Once defining itself as being on-demand technology for films and shows to be viewed at any time and many TV channels, e.g. Arte plus7 in Germany [...]

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TV and Online - Better Together

January 13th, 2009 · No Comments · Advertising, Consumer Insights, Interfaces, WebTV, marketing, tv

Thinkbox, the television marketing body for the main UK commercial broadcasters, published this study about the synergy created by using TV and Online together. Using extensive data, it gives good insight how the advantages of both media can be utilized together, creating an even stronger impact on the user.
Evaluating some cross media campaigns form brands [...]

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