Dodge is just showing what online entertainment can look like: The Dodge Ram Challenge is an engaging online reality show that features four teams in a race through an obstacle course, of course in their Dodge Rams. This site by BBDO New York fulfils some of the critical criteria in today’s marketing: It perfectly combines [...]
Branded Online Reality Shows
December 13th, 2008 · No Comments · Advertising, Branding, Reality TV, Social Networks, WebTV
Tags:Dodge·Gillette·Procter & Gamble·Reality Shows·WebTV
Roland Berger WebTV Study
August 31st, 2008 · No Comments · Consulting, Consumer Insights, WebTV
Roland Berger Strategy Consultants have published a study on WebTV in August 2008 which gives a comprehensive overview of the current situation. Called “WebTV insights and perspectives - A web 2.0 phenomenon is coining new TV usage patterns” this paper figures out three key trends:
Professionalization – Contract structures between content owners and WebTV players are [...]